Paid Advertisements (PPC/CPC)
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Done well, paid search advertising campaigns may include hundreds, even thousands of keywords. There are bid management strategies to consider, click-through rates to analyze and sales conversion rates to study. We live for this stuff. Supported by our proprietary tracking technology and close relationships with the search engines like Google, Yahoo, MSN, shopping engines and others, Biondo Communications manages the returns on your paid search marketing campaigns, so you can manage your business.
Landing Page Development
Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. Biondo Communications uses research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.
PPC Creative Services
How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like last week's sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse. Flair. Subtlety. Everyday.
Bid Management / Return on Investment (ROI)
Without careful tracking and continual hands-on involvement, the uninitiated can bleed through a paid search engine marketing budget in days, sometimes hours, instead of the weeks planned. Our dedicated account managers monitor campaign spending levels and quickly spot and stop trouble before your account is empty.
Why Search Engine PPC Campaigns
You only pay when people click on your ad
- Google and Yahoo only charge advertisers when a consumer clicks on their ad (known as pay-per-click or PPC).
No minimum spend – only pay what you can afford
- You can choose your maximum daily spend.
- Display your ads so that the number of clicks you receive does not exceed your daily budget.
- Once we’ve created youraccount, you can nominate your monthly budget with starting from as little as $30 per month ($1 per day).
- This cost is separate from our monthly service fee and is billed separately by the Search Entine Network themselves.
We recommend you spend a small amount at first to test new keywords and ads and then increase your spend once you are comfortable with the success of your campaign.
Each time a search is performed on Google or Yahoo , a Sponsored Link (ad) is displayed. The positions of the ads are determined by how much the advertisers are prepared to pay when someone clicks on their ad
Take the next step
To learn more about how we can assist your organization with your next Online Marketing project please contact us for a free consultation.
If you would like more information about Online Marketing solutions and other web solutions that can benefit your business feel free to browse the additional articles below:
- Internet Advertising / Banner Ad Design
Learn how we can help develop a campaign and drive more traffic to your website. Our creative teams can even develop your online banner campaign using technologies like DHTML, Flash and even streaming media technologies like Flash Video.
- Online Marketing
Find out about the Online Advertising services we offer that can help your business extend its reach and learn how to tap into the International Marketplace.
- Paid Advertising (PPC / CPC)
Learn how we can help you leverage Paid Advertising like Google Adwords and Yahoo Search Marketing to gain maximum exposure for your web campaign.
- Search Engine Optimization (SEO)
Learn how we can help optimize your website for search engines. Our team uses best practices to help you obtain maximum exposure ethically.
- Web Design by Top Philadelphia Web Designers
Biondo Communications is one of Philadelphia's Top Web Design Firms with over one thousand web clients across the globe. Our solutions are built using high end web software and programming languages. Learn more about our web services and how we can design your next web project.
- Web Hosting Tailored to Your Needs
Leverage our Enterprise class network to host your website. We offer everything from basic shared hosting to enterprise fault tolerant, load-balanced, high availability web hosting solutions.