Paid Advertisements (PPC/CPC)

Done well, paid search advertising campaigns may include hundreds, even thousands of keywords. There are bid management strategies to consider, click-through rates to analyze and sales conversion rates to study. We live for this stuff. Supported by our proprietary tracking technology and close relationships with the search engines like Google, Yahoo, MSN, shopping engines and others, Biondo Communications manages the returns on your paid search marketing campaigns, so you can manage your business.

Landing Page Development
Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. Biondo Communications uses research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.

PPC Creative Services
How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like last week's sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse. Flair. Subtlety. Everyday.

Bid Management / Return on Investment (ROI)
Without careful tracking and continual hands-on involvement, the uninitiated can bleed through a paid search engine marketing budget in days, sometimes hours, instead of the weeks planned. Our dedicated account managers monitor campaign spending levels and quickly spot and stop trouble before your account is empty.

Why Search Engine PPC Campaigns

• You only pay when people click on your ad

  • Google and Yahoo only charge advertisers when a consumer clicks on their ad (known as pay-per-click or PPC).
    

  No minimum spend – only pay what you can afford

  1. You can choose your maximum daily spend.
  2. Display your ads so that the number of clicks you receive does not exceed your daily budget.
  3. Once we’ve created youraccount, you can nominate your monthly budget with starting from as little as $30 per month ($1 per day).
  4. This cost is separate from our monthly service fee and is billed separately by the Search Entine Network themselves.
     

  We recommend you spend a small amount at first to test new keywords and ads and then increase your spend once you are comfortable with the success of your campaign.
  
  Each time a search is performed on Google or Yahoo , a Sponsored Link (ad) is displayed. The positions of the ads are determined by how much the advertisers are prepared to pay when someone clicks on their ad

Take the next step
To learn more about how we can assist your organization with your next Online Marketing project please contact us for a free consultation.