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We understand that you have great products and services to offer and you have no doubt made a substantial investment in your website. Unfortunately, you may never realize the enormous potential of the internet unless you find a way of driving prospective customers to your website.
Did you know that 92% of businesses are unfamiliar with advertising on the internet and are often reluctant to commit resources to this new way of promoting their products and services.
Google is the "world's most used search engine" because it is fast, accurate and easy to use. It is used by millions of people around the world…but figuring out how to leverage organic, paid and banner campaigns can be complicated.
There are a couple ways to list your site in Google and other search engines:
- Internet Banner Advertising
Internet Advertising is the process of delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Our team of Advertising professionals can help you build a campaign that works for you.
- Search Engine Optimization / Organic Listings
Organic search engine listings are the results that a user will get from a search engine by deafult. Search Engines periodically spider websites. Organic listings can be obtained freely, but obtaining good positioning within an organic search is not always easy. Our Search Engine Optimization (SEO) Services can help boost your organic search rank.
- Paid Advertisements - PPC / CPC
Pay-Per-Click (PPC) or Cost-per-Click (CPC) marketing is a common practice on the Internet today. If you perform a search on major websites like Google, Yahoo, AOL you will notice a list of links on the right or left side of the page typically titled "Sponsored Links" or "Advertisements by __". The links are examples of PPC and CPC advertising. Google Adwords and Yahoo Search Engine Marketing (formerly Overture) run some of the most prominent services for PPC and CPC advertising. Our team of professionals can assit you with setting up a targeted PPC and CPC advertising campaign that will drive traffic to your website.
You only pay when people click on your ad
- Google only charges advertisers when a consumer clicks on their ad (known as pay-per-click or PPC).
No minimum spend – only pay what you can afford
- You can choose your maximum daily spend.
- Google displays your ads so that the number of clicks you receive does not exceed your daily budget.
- Once we’ve created your Google account, you can nominate your monthly budget with Google - starting from as little as $30 per month ($1 per day).
- This cost is separate from our monthly service fee and is billed separately by Google themselves.
We recommend you spend a small amount at first to test new keywords and ads and then increase your spend once you are comfortable with the success of your campaign.
Each time a search is performed on Google, a Sponsored Link (ad) is displayed. The positions of the ads are determined by how much the advertisers are prepared to pay when someone clicks on their ad
- Data Feed Upload
Some search engines allow merchants to send data about products so the search engines can bulk load their search index. Google's product "Froogle" allows merchants to send data extracts of their online store inventory prices, product name, sku number, descriptions, pictures, etc.
As a result, we’ve developed a custom module to integrate our shopping cart solution with Froogle. The interface automates the manual and arderous process of compiling products and prices into Froogle's proprietary format by hand. To find out how our team of web professionals can build a shopping cart and integrate our custom Froogle Interface to increase sales contact us.
Take the next step
To learn more about how we can assist your organization with your next Online Marketing project please contact us for a free consultation.
If you would like more information about Online Marketing solutions and other web solutions that can benefit your business feel free to browse the additional articles below:
- Internet Advertising / Banner Ad Design
Learn how we can help develop a campaign and drive more traffic to your website. Our creative teams can even develop your online banner campaign using technologies like DHTML, Flash and even streaming media technologies like Flash Video.
- Online Marketing
Find out about the Online Advertising services we offer that can help your business extend its reach and learn how to tap into the International Marketplace.
- Paid Advertising (PPC / CPC)
Learn how we can help you leverage Paid Advertising like Google Adwords and Yahoo Search Marketing to gain maximum exposure for your web campaign.
- Search Engine Optimization (SEO)
Learn how we can help optimize your website for search engines. Our team uses best practices to help you obtain maximum exposure ethically.
- Web Design by Top Philadelphia Web Designers
Biondo Communications is one of Philadelphia's Top Web Design Firms with over one thousand web clients across the globe. Our solutions are built using high end web software and programming languages. Learn more about our web services and how we can design your next web project.
- Web Hosting Tailored to Your Needs
Leverage our Enterprise class network to host your website. We offer everything from basic shared hosting to enterprise fault tolerant, load-balanced, high availability web hosting solutions.